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Using MeetUp to Market Smarter in 5 Easy Steps


MeetUP is a Social Networking Website free to join.  It connects people with similar interest and allows them to organize by starting MeetUp groups.  This is a great resource to use if you are new in town or looking for people that enjoy the same activities as you.  However, you can also use MeetUp to leverage the potential of you reaching your targeted market.

Before we get started, I would like to note that there is a real difference between Internet marketing and SPAM. The goals is not to friend everyone, or join every group, the goal is to reach clientele that you can help through your product and/or service offerings.


Step 1:

Go to MeetUp.com then "Find a MeetUp Group".

Step 2:

Type in a group that might be interested in buying your product and/or service.

Step 3:

Look at the results and target a group in your vicinity. Once you have selected a group look to the left and select Sponsor our MeetUp group.

Step 4:

A window will open that will give you a list of sponsorship opportunities. Click the opportunity best suited for your business.  For example: Offer free or discounted services to their members, Supply samples to distribute to their members.

Step 5:

Next fill out all requested information. In the “other idea” field put the reason why you would make a great sponsor. Here it would be appropriate to ask to present at the next meet up. There you can talk about the advantages and benefits of your product and/or service and bring samples. In the “What's the best way for the organizer to contact you?” field you should put your website’s URL and direct the group sponsor to the contact page.

Happy Meeting!

 

If you have any questions or need additional explanation, please feel free to post a response, check back for blog updates, or contact me directly at This e-mail address is being protected from spambots. You need JavaScript enabled to view it


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