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Day 9: "Beginner SEO"


Search Engine Optimization (SEO) is the process of increasing traffic to your web site via search engine results and it encompasses a multitude of actions. One such action is the inclusion of Meta tags and today we will discuss the importance of Meta tags, why you need them, and what should be included. Now there is a myth that as soon as you have Meta tags your website will shoot to the top of the search results. However, having Meta tags alone does not make your result number one; It is just a piece of the SEO puzzle you should complete.


What are Meta tags?

Meta tags are HTML code that helps the search engine spiders know what content is on each web page, including description, title tag, and keywords.


What Meta Tags are not?

Meta tags are not a substitution for writing good content. You still have to write content that is keyword rich, has a purpose and is serves your website visitors.


Why do I need them?

Meta tags help the search engines know what your web page is all about. Having this information accurately filled out helps aid the process that your website will be indexed appropriately and will populate during keyword specified searches.


What should be included?

In the title tag, you should include keywords that your customers use to locate your product and or services. For new companies, I recommend that your title tags have the keywords first instead of your company name. Also, your Meta description should be clear and contain the pages' purpose. The Meta keywords should include the keywords you used when creating your content per your website blueprint.


Here is an example of a Google search result for “AQUE Consulting”. The yellow highlighted portion is the Meta title tag, and the red portion is the Meta description. What is important to note is that it is not guaranteed that your Meta description will appear in the Google search results. The search engine spiders will return whatever has the most relevance to the word being searched. Sometimes it may contain snippets of your website content if the web page content has the keyword being searched.


Meta Tag Example


The biggest risk you run is not having keyword rich content and also not having your Meta tag information accurately filled out. This is when your result can have ambiguous code in the preview panel or not show up in search result.


If you want to take SEO a step further you should also integrate keywords in your URL.  Below is an example of a Google search for “Houston Internet Marketing Packages” with all terms integrated into the URL.


Meta_Data_Houston_Internet_Marketing_Packages


Next we will review all the suggestion and discuss how to implement them in your Internet marketing plan.


If you have any questions or need additional explanation, please feel free to post a response, check back for blog updates, or contact me directly at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Kind Regards,
Shannon Baldwin Davis


 

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