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Day 8: "Article Marketing"

 

Article Marketing is a free and fast way to generate more traffic to your sites.  I personally look at article marketing as an extension of your blogging efforts.  There are three main steps you must complete to market successfully via article marketing. Today we will talk about these steps.

Create a title that $ells

In your title, be sure to included keywords potential clients use to search for your product and or services. See our last tutorial on keywords for a step by step process on how to research these keywords. Also, make sure your keyword aligns with what the article is about.


Write a Killer Preview Summary

Most article directories have an option for you to write an article summary or preview of the article. This is the place to write some really strong ad copy to persuade the visitor to read your article out of the thousands it has to choose from.


No duplicates please!

The duplicate ad copy topic has been debated for quite some time. I can personally attest to the fact that search engines do not like duplicate ad copy. The best work around is to test your article first. Write an article and submit it to the article directories. If it receives many hits, then reformat the article, update it, and expand on the topic. Post the new and improved article on your website and advertise it live through blog syndication and social media networks.

Next we will discuss several pointers for those beginning in Search Engine Optimization (SEO).


If you have any questions or need additional explanation, please feel free to post a response, check back for blog updates, or contact me directly at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Kind Regards,  
Shannon Baldwin Davis

 

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