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Day 7: "Get Social"


Social Media Marketing (SMM) is the new way to promote your business.  It compliments an already existing marketing plan.  SMM is the opportunity to showcase your business for FREE via the Internet through a variety of various social media outlets.  Not only are small businesses taking advantage of this medium, but Fortune 500 companies such as AT&T and Hewlitt Packard are using social media outlets to promote their products and services.  Today we will discuss how to create a Fan Page on Facebook to promote your business.

Creating a Fan Page on Facebook is a great way to promote your business to the millions of people who use Facebook each day.  The Fan Page allows other users on Facebook to “Like” your page and become a member of your page.  This in turn allows their friends the opportunity to view your Fan page.  The more “Likes” you have for your fan page, the better the odds that viewers will access your website through your Facebook Fan Page.

 

Drive Traffic

Remember, the whole point of social media marketing is to drive more traffic to your website.  Links to your website should be placed in numerous locations throughout your Fan Page so that your members will visit your site.


Content Heavy

You should place content on your wall such as articles, blogs, or special discounts for your business.  This will allow the members of your Fan Page to become interactive with the page and most importantly, help drive traffic to your website.


Customize your Welcome

One final unique and creative way in which you can add a personal touch is to create a personalized welcome page for your Fans.  A custom Fan Page will help your business stand out from your competition and shows the potential member that you put time and effort in creating your Facebook Fan Page.  Here is an example a custom fan page.

Next we will discuss how to begin Article Marketing


If you have any questions or need additional explanation, please feel free to post a response, check back for blog updates, or contact me directly at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .


Kind Regards,
Kason Davis

 

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